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PRODUCT PHOTOGRAPHY


Product photography is no longer practiced by professionals only, but by millions of people who are selling goods online.

Professionals know that quality images improve sales. Using the right photo equipment is a very important part of producing successful images. ALZO has various solutions for product photography that are easily understood and applied by non-professional photographers. Learn to take better pictures and increase your sales with our product photography solutions. 

The goal in product photography is to produce pictures that are a true representation of an item, while making it look its best. The right lighting is key to reaching this goal, and ALZO offers different kits for different size objects.

 

What do you need for product photography?

 

1. A digital camera
2. Studio lights
3. A photo tent

The lights illuminate the object while the tent acts as a diffuser, reducing glare. Light intensity and tent size depend on the object's size:

For small objects such as jewelry, coins, stamps, watches, CDs, DVDs, books, cards, glassware, small electronics, our table top studio kits accommodate objects from 1/2" to 40". The kits include ALZO cool or hot lights that illuminate the object in the tent from the side or from above (overhead illumination). Our tent application guide gives detailed instructions on how to set up tent and lights, and on what camera settings to use.

ALZO Complete Continuous Studio Kits accommodate objects between the size of 1' to 6', such as appliances, toys, appeal, sporting goods, home furnishings. The kits include the ALZO 600 "Cool Lite", an energy-efficient light with flicker-free fluorescent light bulbs, light stands, and a background support for photo backgrounds. A background is an easy to install accessory that adds variety in product photography.

For large objects, including furniture, cars, boats, interiors, the ALZO 2000 Continuous Cool Lite provides the intensity that is needed to illuminate objects of that size. This light combines high output (2400 watts) with low power consumption (440 watts with all 3 bulbs on) and a long bulb life (60-100 hrs). The intensity can be selected at 3 levels, but even at full output, the heat generated by the light remains low.

 

 

A special category in product photography is jewelry imaging. When photographing jewelry, the goal is to bring out the brilliance of a gemstone, which can not be achieved with regular lights. ALZO Sparks Light is specifically designed to illuminate the interior of gemstones in order to show their brilliance and make them come alive.

 
 


For detailed assistance in selecting lighting equipment,
please visit our lighting selection guide


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